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The best News-Feeds in one Pipeline

  • Chartboost Targeting Mobile Gaming Apps And The Ad Network Model Says CEO Alegre
    Maria Alegre is CEO and co-Founder of Chartboost, a direct-deals marketplace for mobile game publishers. Click below or scroll for more: The Background The Problem Chartboost Solves Use Cases for Chartboost Industry Trends iOS or Android - Which Is Best? AdExchanger: Can you share a brief background on Chartboost? MA: Sure, our team comes from [...]
  • Get Your Display Graphs; Resonate Gets Funds For Big Data Tool; Facebook Premium Ads
    Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Display Graphics Nothing better than some good ol' eMarketer graphics for your PPT. How about one showing how Google and Facebook are moving into the display advertising lead? Get it here. eMarketer admitted being too high with previous estimates as Facebook's S-1 statement gave [...]
  • Facebook Limits Use Of ‘Listen’ To Approved Partners
    Facebook limits the use of the "listen" action to pre-approved music applications.
  • Researcher: Facebook's 2012 Ad Sales to Top $5B
    But Google will soon catch up in the display category, eMarketer says.
  • Facebook Launching Mobile Ads Next Week?

    Facebooklogofresh dalsi verzeZD NET - Feb 21 - Facebook could announce a mobile advertising platform as soon as February 29, 2012, and then start rolling out mobile ads in early March, according to the latest rumors. It’s really no surprise Facebook isn’t saying what it plans to announce. On the other hand, Facebook did just partner with Bango, a company that provides billing and analytics for app stores, mobile apps, and websites. The last rumor suggested Facebook is planning on inserting Featured Stories into people’s mobile feeds in...

  • Sugar Acquires Social Network For Mothers Circle Of Moms

    Circleofmoms logoTECH CRUNCH - Feb 22 - Sugar Inc., a media company that caters exclusively to women, is acquiring Circle of Moms, a social network for moms and moms-to-be. Financial terms were not disclosed. Circle Of Moms has a community of ~6M moms connected around news and advice on parenting/mom topics. Sugar, which just raised $15M in new funding last year, will operate Circle of Moms as an independent subsidiary.

    by Leena Rao
    See full article at Tech Crunch

  • Enterprise Social Networking: Focus on Relationships (Altimeter Report)
    Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key findings that attracted my eye include: Long term adoption often [...]
  • 4 Social Media Tips for Global Brands

    Just because you can travel the world with the click of a mouse doesn’t mean you should. To stay competitive in a global market, brands need to back their social media efforts with a strong presence in the real world. At a Social Media Week panel on social marketing for global markets last week, experts shared their best practices for marketing with RenRen, Mixi and other international networks.

    continued…

    New Career Opportunities Daily: The best jobs in media.


  • Das Problem mit den Facebook Insights
    Google Analytics sind ein großartiges Tool! Seit Jahren am Markt überzeugen sie vor allem durch eines: Kontinuität und hohe Verfügbarkeit des Services. Das Problem: Für Facebook (das Internet im Internet) können die Google Analytics nicht eingesetzt werden. Zwar gibt es … Continue reading →
  • Why Facebook Will Do Search And Why Google Needs Social
    Mark Zuckerberg posted a picture of himself in front of his computer, and an eagle-eyed blogger noticed that his version of Facebook sports a larger-than-usual search box. An unintended leak or not, Facebook competing in search is only a matter of time just as, in retrospect, it was inevitable that Google would integrate social elements deeper into its main product.

    This is why.
    It wouldn't be a revelation to say that no large-scale ad delivery system is perfect.

    Reason one is that, at any given...

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